Corporate Research Guides are designed to provide in-house research and insights teams with a solid grasp of key areas of research, analytics, and related technology. All guides will be branded by Insight Platforms and feature five sponsoring partners.
A new guide will be published every 6-8 weeks and will cover key features / capabilities; applications for in-house teams, best practices / tips for effective use, case studies, tips for choosing a solution vendor.
In addition to the eBook, each guide will be accompanied by a webinar hosted by Insight Platforms, which will include brief one-minute video profiles of each partner presented at intervals throughout the session.
We anticipate publishing a new guide every 6-8 weeks, with the following content pipeline.
The Corporate Researcher’s Guide to Insight Communities
Each sponsor will receive:
Each guide will remain current for a period of 12 months from date of publication, after which time an updated version will be reissued with a renewed set of sponsoring partners.
Insight Platforms will not share individual lead data. However, all contacts who download the ebook or attend / watch the webinar will receive a follow-up email from Insight Platforms with links to each sponsoring partner.
| Task | Timing | Owner | Notes |
|---|---|---|---|
| Share content outline | Week 1 | Insight Platforms | Draft structure of report sent to sponsors with headings and topic notes. |
| Calls with sponsors | Week 1 | Insight Platforms & Partner | Calls with individual sponsors to talk through the draft content; review any relevant blog articles / pitch decks / screenshots as input to the guide; identify customer case studies that can be used in the final copy. |
| Write core content | Week 1- 3 | Insight Platforms | Insight Platforms will draft the guide content. |
| Submit one page ad copy | Week 2 | Partner | Partners submit ad copy / imagery according to guidelines provided by Insight Platforms. |
| Approve case studies | Week 2 | Partner | Partners sign off on short case studies adapted by Insight Platforms. |
| Finalise content & design | Week 4 & 5 | Insight Platforms | Final copywriting and graphic design completed by Insight Platforms. |
| Publication and promotion | Week 6 | Insight Platforms | E-book published and promoted in emails to subscribers, through LinkedIn and any other relevant channels. |
| Webinar | TBC | Insight Platforms | Presented by Insight Platforms; one-minute explainer videos for each partner played at intervals throughout the webinar |
The primary marketing channels for ebooks and webinars are social media (LinkedIn, Twitter) and emails to Insight Platforms subscribers.
The ebook and video recording will be hosted for 12 months with links from several locations on the site (webinars page, relevant category pages, sponsor’s directory listing).
A regular schedule of LinkedIn and Twitter posts will promote the e-book and webinar recording throughout the 12-month period.
Sponsorship of a Corporate Research Guide is priced at USD $4,950 or equivalent in local currency.