1. What is a Lightning Demo?

Quick video to describe your company’s expertise, what it does and how it helps clients. Think of it as an elevator pitch where you need to focus on what is relevant for prospect clients to choose you.

Lightning Demos have a maximum duration of 10 minutes. They can be shorter, but not longer.

You can find examples here:

2. Suggested Structure

Intro & Overview (30%)

On camera or narrated slideshow

• Why do you exist?
• What problem do you solve?
• Who are you for?
  • product managers, UX / CX / Customers Insights teams, agencies, freelancers
• How are you different?

Use neutral, factual language.

Don’t pitch, avoid hyperbole, keep it clear and use simple language.

Core Demo (70%)

Narrated slideshow or screen share video of your solution

Do:

• Keep it simple and high level; less is more
• Make it about outcomes and benefits, not process or features
• Focus on key differentiators
• Use editing tools to shorten sequences

Don’t

• Use jargon, acronyms or long, fancy words
• Narrate every button click
• Capture large, busy screens with too much detail

3. Tips for Engagement

1. Prepare and rehearse before you record the demo. Do this well in advance of the deadline.
2. Create an outline script for your slides so you don’t wander off topic. We’re happy to do a trial run with you, and can even record your presentation in a Zoom session with us if you like.
3. Use a good quality microphone - no crackles, echos or background noise.
4. Record in a quiet environment. In previous events, we’ve had guest appearances from mobile phones, car alarms and exotic birds. It’s really distracting.
5. Look at the camera and make sure you are well lit when you introduce yourself, to build a connection with the audience. You don’t need to be on camera for the whole demo afterwards.
6. Speak slowly and clearly for all our non native English speakers. If possible, add subtitles.
7. Use simple language.
8. Edit afterwards - don't expect 10 mins of perfection right off the bat
9. Use humour. Be entertaining. Have fun. People remember the sessions that made them smile.
10. Use meaningful visuals that complement what you are saying. If people have to read words on your slides, they won’t be listening to what you’re saying.
11. Keep your audience in mind. We attract insight managers, researchers, planners, consultants, product managers, UX and CX professionals. Around 1/3 will work in enterprise / corporates; 2/3 will come from agencies, consultancies, data and tech firms. Most are mid-to-senior level (manager, VP, department head). Tell stories that make sense for these people. They want to know how your platform will solve their problem and not what buttons they need to click.
12. Vary your vocal tone. Along with a great content, pauses and clear language, it helps building connection with the audience.