When registering for sponsored webinars, white papers or events on the Insight Platforms site, users opt in explicitly to share their contact data with sponsoring companies.
Sponsors are clearly identified on the signup page or in the event terms; and a link is provided to the sponsor’s website and / or privacy policy.
However, it’s important to bear in mind that a user’s interest in your content does not automatically mean they are enthusiastic about your solution.
It is also remarkably easy to annoy prospects and damage brands through persistent sales contact and repeated marketing messages.
In niche industries like ours, bad news spreads quickly.
So it’s essential that email contact with users not only complies with data privacy regulations but also treats recipients with respect; communicates clearly; and offers easy and obvious unsubscribe options.
This document outlines best practices for following up with leads after sponsored Insight Platforms campaigns.
Broadly speaking, two types of lead result from campaigns.
These are users who:
As these users have engaged directly with your content and provided explicit consent, prompt follow-up contact by email after the event is appropriate.